Nike Project: We were instructed to create an original product in the sports world. We had to think out of the box with no money restrictions.
Pictured below is Nike’s “Game Changers”. These shoes have the ability to change the tread of the shoe to any desired sport. For example, a classic running shoe can change to soccer, then switch to football. All of this occurs with bluetooth connectivity through an app compatible with iPhone and Droids. I designed all the bottoms of the Nike shoe along with the billboard ads, App Store icon, and snapchat filter. I used a mixture of both Photoshop and Illustrator.
Nike Commercial: https://www.youtube.com/watch?v=ba_iwoS_SxQ
